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Swaddling your baby helps them feel cozy and secure, just like when they were in mum’s tummy. Wrapping them in a swaddle with their arms close to their chest reduces the startle reflex, which can wake them up. so it helps babies and the rest of the family enjoy better quality and longer sleep too. And our Easy Swaddle is a made from soft, stretchy cotton rich fabric that requires no complicated wrapping or fastenings. Simply lay your baby onto the swaddle and zip them in - easy for super comfortable arms in swaddling without the fuss. It’s the perfect starter sleepwear to improve sleep quality newborn babies!